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eCommerce enjoyed explosive growth in 2020, with a 44% year-over-year increase from 2019, according to an estimate from the research organization Digital Commerce 360. While a great deal of that spike was due to the COVID-19 pandemic, online retail was on a continual rise long before reports of COVID emerged. Case in point: Estimates from Digital Commerce 360 report that online sales growth of 15.1% from 2018 to 2019. As demand for online retail has increased, so have customer expectations. A 2020 survey from software company ShipStation revealed that two out of three consumers expect free shipping options from brands, especially in light of the...