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Out of all the links in a supply chain, the delivery phase is where the rubber meets the road. It’s that crucial moment in which the product that you’ve worked so hard to bring to fruition ends up in the hands of the person you created it for.   As you may already realize, how your product gets delivered is just important as the product itself—and maybe even more so. To illustrate this point, consider this statistic from a survey produced by Convey, a delivery experience management software developer. Their research revealed that 84% of consumers say that they won’t buy again from a brand after just one single bad delivery experience. In other words, the delivery phase of your supply chain is crucial to your customer...

eCommerce enjoyed explosive growth in 2020, with a 44% year-over-year increase from 2019, according to an estimate from the research organization Digital Commerce 360. While a great deal of that spike was due to the COVID-19 pandemic, online retail was on a continual rise long before reports of COVID emerged. Case in point: Estimates from Digital Commerce 360 report that online sales growth of 15.1% from 2018 to 2019. As demand for online retail has increased, so have customer expectations. A 2020 survey from software company ShipStation revealed that two out of three consumers expect free shipping options from brands, especially in light of the...